Media Questionnaire Word Definitions
Primary Research - Personal research, initiated by you, doesn't exist, is original.
Examples - Questionnaire, survey, focus group, interviews, etc.
Secondary Research - Already exists, someone else carried it out.
Examples - Books, the web, reviews, articles, existing magazines, reports, etc.
Qualitative = Quality information - Who, What, When, Where, Why, etc.
Quantitative = Quantity information - numbers, percentages, fractions, etc.
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